Visual merchandise is the presentation of a store and its merchandise in such a manner that will attract the attention of potential customers. It involves decorating the store keeping the interior presentation the same as what is promised on the outside, the end purpose of visual merchandise is to aid in making a sale. Visual merchandise presents an image of whom or what the shopper can be when using the merchandise displayed. It enables in converting a walk by shopper into a walk-in customer. Visual merchandise requires a combination of skills including creativity, artistic knowledge and understanding of store design. Color is a big attraction point in converting potential shoppers into customers.
Fashion Communication is one of the newest, most exciting avenues to open up in the fashion and lifestyle industry. Today, the success of a brand is marked and understood largely through its uniqueness in identity. With a multitude of prêt and luxury brands mushrooming in the Indian retail scenario, it has become essential for each one of ‘them’ to develop a unique brand identity for maximum impact in the domain of Fashion and Lifestyle. Thus, ‘Fashion Communication’ forms the core of the whole business of Fashion and encompasses integrated course study relating with areas such as Graphic Design, Fashion Journalism, Styling and Photography, Advertising, Public Relations and Space Design. therefore, equipped with an intensive skill, knowledge and concept base, Fashion Communication students emerge as dynamic professionals qualified to offer the most effective and financially viable communication solutions for the fashion and lifestyle industry.
The fashion Patternmaking is an intensive skill building course The course enables students to become industry proficient in patternmaking, design, fit and production. The course is self-paced, but all students work though the same curriculum. A small class size of 12 allows for individual attention. Students produce garments throughout their studies and create a cohesive 8-piece line of clothing as their final project. Some sewing experience is required. Students attend a 3-hour class at least once a week with three to six hours of homework assigned each week.Students learn proper sewing techniques such as sewing buttonholes, how to insert zippers, how to use bias tape, twill tape and piping, top stitching, edge stitching, and under stitching, as well as how to sew French seams, flat-felled seams, slot seams and more. Students will walk away from the class with a sample binder of instructions and sewn examples. This class will aid both the beginner and advanced sewer. Students attend a three to six hour class once a week for eight weeks. Expect three hours of homework between classes.
Fashion photography Learn how to take beautiful, stylish and creative fashion photos. The fashion photography course covers various successful and popular lighting patterns used in fashion and glamour photography. Students will learn about styling, creative composition, how to pose and direct models for fashion shoots and how to write model contracts and model releases. There will be location and studio photo shoots.
Fashion marketing and retail Through this Fashion Marketing and Retail course, you’ll become part of a group of fashion students and graduates who are known for their skills, knowledge,This approach offers the skills you need for a career in fashion retail and marketing, as well as the creative and technical ability to produce original materials for promotion across different media. You can pursue careers as a fashion buyer, visual or online merchandiser, or a retail brand manager.The Fashion Marketing and Retail Design will introduce you to the expanding range of communication methods used in fashion marketing.You’ll also explore the importance of brand identity, changing consumer markets and the role of fashion in society.You can engage with industry through live briefs and work placements, making your study relevant to current and future fashion industry practice.
Fashion styling The aim of the course in fashion styling is to prepare professionals and creative people to work within the fashion system in areas of visual communication ranging from the fields of publishing, advertising, visual merchandising and trend or style forecasting to blogging. Presenting contemporary and future trends, enhancing the collections of designers, informing and inspiring their readers: this is the exciting mission of a fashion stylist. By the end of the programmed, participants will have gained the ability to recognize different styles and trends, clearly define their personal vision of a product and propose innovative and professional ideas successfully.
Fashion illustrations comprise of
Fashion illustration courses teach students to create images of apparel, shoes and accessories for fashion advertising campaigns, pattern books, catalogs, magazines and other fashion media. Coursework emphasizes drawing methods, such as proportion, color, texture and composition.
|Finishing school of modeling||one year|
|Diploma in modeling||6 months|
|Certificate course in modeling||3 months|